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Fresh Flour

Fresh Flour is a pale, yellow-toned cream named after sacks full of powdery white flour that were readily available from the start of the industrial revolution. However, this tint is closer to the colour of flour once baked into a tasty cupcake or Victoria sponge.

THE STORY OF Fresh Flour

With all the warmth of a just-baked cupcake, slice of Victoria sponge, fluffy jacket potato or loaf of sourdough, Fresh Flour is a comforting shade for every room of the house. The colour equivalent of a hug, embrace it in your kitchen to set the scene for conversation over cups of hot tea and Sunday lunches with the whole family.

undertoneGold/Yellow
depth of tonePale
Perfect ForNorth Facing
Designed for DurabilityLong-lasting, washable finish
Timeless ColoursDesigned to suit all homes
Excellent Depth of ColourPremium quality pigments
Finest FinishesLuxuriously smooth and easy to apply

Try different light sources

Sunrise
Sunrise
Daytime
Sunset
East
North
East
South
West
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choose your curated palette

Discover a carefully curated set of testers, thoughtfully chosen to create a beautiful colour scheme for your home.

Designers Choice

Fresh Flour, Lavender Grey and Violet Night

Co-ordinating

Fresh Flour, Pale Walnut and Masters Gold

Tonal

Fresh Flour, Butter Cup and Pale Cream

our finishes

Velvet Matt

Finest soft-to-touch emulsion for interior walls & ceilings

A luxury washable matt emulsion

Premium quality pigments to guarantee excellent depth of colour

Durable

Water-based

Effortless application with a signature, soft-to-touch finish

Get Inspired

Transform your home with Heritage

From choosing your colour to achieving the perfect finish, we'll guide you every step of the way

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